Pulse Creative
How to
A step-by-step guide to requesting support for event activations and creative launches – from start to finish.
Directing Requests:
To request support, you will need to prepare a clear brief that includes an overview of the event or creative support required. Your brief should include the project timeline, initial concept idea, event flow, as well as budget allocation and storage of decoration items.
Download and fill out the Event & Creative Support Form, and present it along with the project brief to Nashra Hassan, Deputy Director of Brand Communication and Digital Marketing, and Mohamed Shafraz Hafiz, Director of Digital Technology & Marketing.
To ensure that we have enough time to plan, the project brief must be submitted with a lead time of at least three months for major events such as Easter, Festive, Halloween, etc., and at least two months for smaller events such as Full Moon, Women’s Day, etc.
Conceptualising Creative Launches and Event Activations:
Based on your project brief, Hussain Atheek, Arts & Creative Manager, will prepare a concept outline and share it with you. Once the outline has been revised with your input, it will be sent to Althaf Mohamed Ali, Chief Operating Officer, and Manuela Schwingshackl, Chief Marketing Officer, for final approval.
Preparations for Creative Launches and Event Activations:
We will provide support in the preparation of your event by designing collaterals, acquiring items through the purchasing structure, and providing technical implementation guidelines for the operations team. Atheek will also be present during the implementation of bigger installations, to ensure everything runs smoothly.
A step-by-step guide to requesting support for event activations and creative launches – from start to finish.
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